According to industry data, for two months, sale of the Zest (7,359 units) were higher than that of Amaze (6,792 units).
It has better styling, more appealing interiors, higher equipment, much more interior room, class leading ride quality and better drivability.
This could be make or break product for the company.
It has climate control, daytime running lights and projector headlights.
Car maker has started accepting bookings for Rs 21,000.
The car, the cheapest in its category, will compete against the Maruti Suzuki Dzire, the Honda Amaze, the Hyundai Xcent and the Tata Motors Indigo CS.
There are signs of Maruti taking Honda Mobilio seriously.
Zest buyers are forced to wait up to six weeks for the automated manual transmission version, available only on this car in the compact sedan segment.
To be priced between Rs 6 - 7 lakh.
Industry leaders on Thursday mourned the death of Ratan Tata saying with his demise India has lost a visionary who shaped its industrial and philanthropic landscape. Tata was a truly remarkable business leader who placed the country before business interests, and whose vision was truly transformational for a country and its people, TVS Motor Co Chairman Emeritus Venu Srinivasan said in a statement. "Mr Tata was a truly remarkable business leader, the likes of whom nations get only once in a century," he added.
Tata Motors on Tuesday has launched the stylish sedan Zest at a starting price of Rs. 4.64 lakh.
Looking to cover lost ground in the car market, auto major Tata Motors unveiled two new models, which it plans to start selling in the second half of the year.
Both will be powered by the company's Revotron 1.2-litre turbo-charged petrol engines.
The compact sedan Zest competes with the established brands like Maruti D'zire, Honda Amaze and Hyundai Xcent.
Figo Aspire will be the company's first ever sub-4 meter sedan.
The market for compact cars has become really cut-throat.
The company whose sales slumped 37 per cent in the nine months to December hopes to stem the tide with a slew of launches starting with the Zest and Bolt.
Tata group bets on design and price. It looks to mark its spot in a highly cluttered category with its newest offering. Tata Tigor might drives between the lanes!
Tata Motors is banking on revotron engine to tap the petrol passenger car segment with three modes of drive.
New campaigns rev up their marketing pitch, while new challengers such as Tata Motors with the Zest promise to put up a spirited fight
M&M is working on petrol engine while Tata is set to introduce petrol option in Bolt and Zest.
Many say Tata Motors has perhaps paid the price for being too ambitious.
The company is also working on various other measures such as enhancing quality of manufacturing facilities and improving customer buying and after sales experience.
It is a good offering is its segment, and more what we understand it will be the best value for money premium hatchback.
The Tata Bolt is a well packaged hatchback with attractive interiors, space and excellent ride quality.
The company, which on Wednesday launched its compact sedan Zest in the NCR, priced between Rs 464,000 and Rs 699,000 (ex-showroom Delhi), is also working to upgrade its sales and service network.
This compact SUV comes packed with the best in class features, variants, power, fuel-efficiency, interiors and even space
Banks cut interest rates, processing fees; offer discounts for online shoppers.
Favourable response to launches, recovery in CVs will aid growth.
Which were the five businesses Ratan Tata had great hopes for, but his successor failed to deliver?
Tata Motors Chairman Cyrus Mistry said the company was poised for an 'inflection', even as it revamped its entire product portfolio.
The car will compete with Hyundai Grand i10 and Maruti Suzuki Celerio
The company will bring a couple of new models every year and admitted that lack of new products has hurt the company.
It has turned around its domestic operations under the HorizoNext strategy
it will share the platform will Polo.
The company took five years to sell the 250,000 units of the Nano.
"I do not want India to be an economic superpower. I want India to be a happy country." - JRD Tata
The Argentinian becomes the first brand ambassador of the company in its 70-year history.
Cars like the Land Rover Evoque, endorsed by Victoria Beckham, have more women customers than men.
The sub-4 metre sedan will be available with both petrol and diesel engines.
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